While their quality and the fulfillment of the promise to provide the very best of sports gear is the primary reason for their popularity, you know there’s got to be more.The way the company has branded itself and advertised its products to the public has a massive role to play in its popularity. This is just my true admiration for the brand and its positioning since its inception. It is a household name – ask anyone and they will tell you they either own Adidas gear or want to own Adidas gear. He gives the message of the importance of belief, strength, and family, as well as the role they played in his success.These aren’t the only ads that were produced as part of this campaign. However, as of March 2011, the new Adidas slogan has been changed to “All In,” through a campaign that was claimed to be the most expensive Adidas marketing effort ever. This is true for the Impossible is Nothing and All in campaigns among others.Be it Muhammad Ali or David Beckham, Katy Perry or Derrick Rose – successful individuals endorsing Adidas’ products is a reflection of the brand’s mission.
Laila Ali tells us how her father, by looking impossible in the eye and defeating it again and again, has taught her to do the same. “Impossible is Nothing” is the concept behind Adidas’ brand positioning “forever sport” that clearly and emotionally communicates our passion for sport. Who break barriers, not remain confined in them. The will to keep on going despite criticism. It was a man whose moves inside the ring and philosophies for life outside the ring were both equally outstanding.Muhammad Ali endorsed the brand, which was one of the most important milestones for Adidas.After all, if the top boxer in the world, a highly inspirational figure in all aspects of his life, was endorsing a sportswear brand, it HAD to be good, right?But Adidas didn’t leave it at that. There is no such thing.So what is holding you back may just be your own invisible shackles because after all, ‘impossible’ doesn’t exist.Whichever way you look at it, the effectiveness and impact of the words is profound.Let’s come back to origin of the slogan for a minute.The fact that the Adidas catchphrase was derived from the saying of a sportsman is quite significant – it reflects the view Adidas itself has toward sportsmanship.But the thing is, it wasn’t just any sportsman – it was Muhammad Ali. A three-time female boxing champion taking on the legend himself.The ad voiceover is as inspirational as it gets.
Adidas impossible is Norhing Today’s marketing moment was chosen by Camille Imbert, creative director at digital agency Kettle. I’ll start with a quick recap about the brand along with a basic history of where the slogan, Adi Dassler, the founder of Adidas, had three guiding principles for his development work, from the time he made his first canvas training shoe for runners in 1920:Since then, the company evolved into a complete sports brand making shoes for football, tennis, sprinting, running, boxing, and many other sports.It was not until 1974 that Adidas got associated with the slogan, This might have come up as a surprise to many of you, but Muhammad Ali endorsed Adidas at the peak of his era. The campaign, which integrates television, print and outdoor advertising, point-of-sale and Internet, starts in the US today and will be launched in Europe on March 1. Why have these lines stuck with you, do you think?Because they are slogans and they were created for that very purpose.You might say that a brand already has these components to describe it; why need a slogan?In this way, you would remember the brand every time you saw or heard those words.Whether it is the Adidas slogan ‘Impossible is nothing’ or ‘Adidas is all in,’ they get their message across – they are determined to help athletes achieve all their goals, even the ones that seem impossible to start with.Let’s learn a little bit about the brand’s story, as well as their motivation and mission.The brand, like many others, had humble beginnings.Starting work on his goal to provide athletes with the best possible equipment in his mother’s wash kitchen in 1924, the founder, Adi Dassler, was a force to reckon with. You know you do too!But that didn’t just happen by mistake. While the Adidas ‘Impossible Is Nothing’ tagline will likely always remind people of the brand, it decided to explore new horizons with the new campaign.It features football superstars Lionel Messi and David Beckham, NBA champion Derrick Rose, and world-famous popstar Katy Perry among others.Overall, the gist of the ad and the message it gives is that all these people, these individuals who are heroes in their fields are ‘all in.’ They are giving it their all to succeed.One – It encourages us, the viewers, to do the same.Two – It delivers the message that Adidas is all in when it comes to giving sportsmen and women the best of the best. Now it must be easier to digest how Adidas got affiliated with this slogan: through Erich Stamminger, member of the Executive Board of Adidas-Salomon AG, describes “Impossible is Nothing” as a brand and an attitude that is known and shared by all athletes around the world. "Impossible is Nothing" is adidas' biggest brand advertising campaign in six years. The determination to never give up. [Content Marketing]DOs and DON’Ts of content marketing for medical practitionersLaw Firm SEO – An Attorney’s Guide to Optimization Success